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FRESHERS FESTIVAL

London’s streetwear culture has exploded in recent years, with highly popular  brands like Palace Skateboards, Lazy Oaf and Goodhood rivalling streetwear giants from the fashion hubs of New York, Paris and Milan. There’s no shortage of streetwear labels at the moment in London, so here’s a mix of some of London’s established, up and coming and exciting new streetwear brands. For Mass Consumption is a fairly new kid on the streetwear block. Inspired by London’s skateboard scene, FMC’s collections include oversized tees, cozy sweaters, colourful hoodies and muted jackets, all paired with classic 90s and early 2000s streetwear must haves like bum bags, bucket hats and dad caps. The brand also uses African fabrics that are transformed into trousers, bags...

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